The Digital Competence Index (DCI) provides focussed category analysis: we support brands and retailers to analyse and monitor the role of online Marketing and other digital activities in their industry. Benchmarking on a category set of competitors provides valuable insights and helps taking the right decisions.
DCI identifies brand individual competitive strengths and weaknesses aa well as action points.
DCI research teams compile comprehensive category reports on a regular basis. Our research is based on own, primary as well as secondary research using powerful tools.
Structured analysis and brand individual KPIs in a competitive context provide valuable and actionable insights to brands and retailers.
We deliver Score Cards and identify action points.
Stationery– Our up-to-date DCI reports identified 50% of brands from the benchmark do not run a mobile ready website. There are quite some potentials: more than 40% of category´s traffic is generated on mobile devices.
Outdoor – Top brands show different strategies during Christmas season: some brands reduce online budgets, others increase investments in December. There is a third group that invests in January when products are on Sale in own online shop.
Small Domestic appliances – different Social Media strategies within the benchmark: 6% of brands do not have a Facebook account, more than 20% are not on Instagram.