ONLINE MARKETING BENCHMARK: DIGITAL COMPETENCE INDEX

The Digital Competence Index (DCI) provides focussed category analysis: we support brands and retailers to analyse and monitor the role of online Marketing and other digital activities in their industry. Benchmarking on a category set of competitors provides valuable insights and helps taking the right decisions.

DCI identifies brand individual competitive strengths and weaknesses aa well as action points.

DCI Reports

DCI research teams compile comprehensive category reports on a regular basis. Our research is based on own, primary as well as secondary research using powerful tools.

Structured analysis and brand individual KPIs in a competitive context provide valuable and actionable insights to brands and retailers.

We deliver Score Cards and identify action points.

WE ANALYSE ALL RELEVANT DISIPLINES FOR ALL BRANDS IN A CATEGORY:

Site & e-Commerce

Digital Marketing

Mobile

Social Media

WE ANALYSE THE BENCHMARK

SCORE CARDS SUMMARISE STRENGTHS AND WEAKNESSES

The Project

Select the category to see it in detail

Small Domestic Appliances

Office Materials and Stationery

Outdoor Sport

Kitchen Utensils

News

Stationery– Our up-to-date DCI reports identified 50% of brands from the benchmark do not run a mobile ready website. There are quite some potentials: more than 40% of category´s traffic is generated on mobile devices.

Outdoor – Top brands show different strategies during Christmas season: some brands reduce online budgets, others increase investments in December. There is a third group that invests in January when products are on Sale in own online shop.

Small Domestic appliances – different Social Media strategies within the benchmark: 6% of brands do not have a Facebook account, more than 20% are not on Instagram.

Our Team

Our team combines comprehensive digital Know-How as well as analytic skills. We deliver hands-on insights: our comprehensive experiences in leading consumer goods brands ensure actionable results.

DCI benchex Marco Fechner
Marco Fechner

Before Marco joined benchex, he was Head of Sales & Marketing for a leading German online pharmacy (apo-rot.de)

Comprehensive and hands-on experience in all digital disciplines - Marketing and Sales (e-commerce) related

Online Marketing - DCI Team: Christoph Krauss
Christoph Krauss

Founder of benchex GmbH: benchmarking of brand performance from a retailer as well as consumer perspective for more efficient marketing

More than 10 years experiences in Marketing & Sales in leading FMCG companies

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