Search engines are the starting point for most consumer product research. How should brands deal with it if dealers are found much better here? ...
Argue as you are accustomed to in management: based on a comparison with the Bad Guys of the competition - optimisation in digital marketing....
Mit dem DCI Report (Digital Competence Index) analysieren wir, welche Online Strategien 30 Outdoormarken[1] wählen und wie diese in operativen Maßnahmen umgesetzt werden. Dabei werden je Marke ca. 80 Kennzahlen aus den Themenfeldern eigene Website/ Shop, Online Marketing, Social Media und Mobile erhoben und zu...
